Samsung Harman’s AI Will Make Cars More Empathetic

Key Takeaways

• Samsung subsidiary Harman unveiled "Ready Engage" at CES 2025, an AI system designed to create empathetic in-car experiences.
• This technology features an avatar named Luna, integrated with a voice assistant, to personalize interactions and foster a bond between occupants and the vehicle.
• Luna works with Harman's Ready Vision products, offering augmented reality features.
• The system is powered by Harman's Ready Upgrade platform, which also aims to reduce development costs and cycles for automakers.
• Harman is also collaborating with HL Klemove on advanced driving tech and with other companies on vehicle-to-network solutions.