OpenAI says ChatGPT Ads is available in 26 additional countries, bringing its advertised reach to 89 countries worldwide. In its October 21 announcement, the company also says more than 100,000 advertisers have run campaigns since the platform launched.
More markets for advertiser access
The expansion includes 14 more Latin American countries following Mexico and Brazil, with Argentina, Chile, Colombia and Peru among the named markets. OpenAI also lists additions across Europe, the Middle East, Africa and Asia, including Nigeria, South Africa, Serbia, Ukraine, Cambodia, Bangladesh and Pakistan.
Advertisers can access the service through technology partners or self-service Ads Manager. The announcement describes geographic availability; it does not establish that every business will have the same campaign eligibility, objectives or account setup requirements.
Keep the ad distinct from the answer
OpenAI says ads appear only on Free and Go plans, while Plus, Pro and Enterprise subscriptions remain ad-free. It describes ads as clearly labelled and separate from ChatGPT's answers, and says advertising does not influence those answers.
The company also says it keeps conversations private from advertisers and does not sell customer data. These are OpenAI's stated advertising principles, rather than findings from a privacy audit conducted by Franklin.
The intended placement is a moment when someone is exploring and comparing options through conversation. An advertiser still needs an accurate offer and a relevant destination; geographic access alone does not establish that a campaign will attract useful customers.
Measure a campaign against its own objective
OpenAI describes further formats, objectives, buying options and measurement capabilities as part of its next phase. Those plans should remain distinct from features confirmed as available in a particular account.
A business considering the channel can first check its supported market and current account options, then define what a useful response would be and how to measure it. The reported 100,000-advertiser figure counts advertisers that have run campaigns. It is not a published measure of their conversion rates, profitability or continuing activity.