Runway has launched App Studio for building creative applications in plain language. Its announcement describes apps that package a working prompt and model chain behind a simpler interface, so teammates can repeat a process without reconstructing it themselves.
Package a workflow people already use
A creator can turn an existing Agent session or Workflow into an app, locking its prompt, model chain and settings while exposing only the inputs another person needs. Users can also describe an app from scratch, preview revisions and return to an earlier version.
Built-in examples include swapping a character into footage, replacing a product while preserving packaging, controlling a camera in 3D and retouching a selected part of an image. These demonstrate intended uses. Runway’s announcement does not establish that every output will preserve a brand detail or satisfy a production requirement without review.
Sharing has explicit boundaries
Apps start private to the creator. Team and Enterprise customers can share within a workspace, while paid-plan customers can also publish a public link. Visitors need a Runway account to run a shared app and use their own credits for generations.
Free users can use built-in apps and apps shared with them. Building an app requires a paid plan. Enterprise administrators retain controls over enabled models and can disable App Studio or public sharing at workspace level.
Included access still uses credits
App Studio is included in paid plans without a separate add-on purchase, but building, running and hosting apps draw from the existing Runway credit balance. Inclusion therefore does not mean unlimited or cost-free hosting and generation.
A useful first app would package a workflow that already produces an acceptable result. Test its exposed inputs with a teammate, review generated assets and measure credit use before sharing it more widely. A simplified interface still needs a clearly defined task and output check.