Hailuo AI: AI Video Generator from Text & Image

Hailuo AI is MiniMax’s official video-generation service for creating clips from written prompts and multimodal inputs. It is designed to produce video without requiring footage, a timeline, or conventional editing skills.

What it does

Hailuo’s text-to-video workflow lets users describe a scene, select an available model, choose a duration and aspect ratio, and generate clips. Prompts can specify the subject, action, camera, setting, lighting, and sound. Audio is available on supported models, while rendering time, resolution, and audio support vary by the selected model. The service also describes vertical output for platforms such as TikTok, Instagram Reels, and YouTube Shorts.

MiniMax describes Hailuo’s Media Agent as a multimodal creation workflow. Users can enter the desired content and let the system match appropriate multimodal models, or work step by step by uploading images, videos, or audio. The exact capabilities depend on the selected model and workflow.

Notable capabilities

• Text-to-video generation from scene descriptions.
• Controls for model selection, duration, and aspect ratio.
• Prompt guidance for subjects, actions, cameras, settings, lighting, and sound.
• Multimodal workflows using uploaded images, videos, or audio.
• Vertical video output for short-form social platforms.

How it fits a workflow

A typical workflow can begin with a written description or uploaded media. The user selects a model and output settings, generates a clip, and can compare or refine results through the service’s creation workflow. Model selection matters because supported duration, resolution, audio, and rendering behavior are not uniform across the service. MiniMax also describes one-click video generation, including a 30-second advertising example, but that example does not establish a universal duration for every model or workflow.

Access and plans

Free users receive basic generation access and watermarked downloads. According to the service’s payment terms, paid plans add credits, queue priority, and watermark-free downloads. Listed examples include Standard at $14.99 per month for 1,000 credits, Pro at $54.99 for 4,500 credits, and Master at $119.99 for 10,000 credits; the terms also list Ultra and Max plans. Prices, credits, and plan provisions may change, and output capabilities remain dependent on the selected model.