Waplify
Waplify combines WhatsApp marketing campaigns, customer conversations and rule-based chatbot automation. The publisher says it uses the official WhatsApp Business Cloud API and can work with an existing WhatsApp Business number. Its documented chatbot builder uses rules and conditions.
Build campaigns and organized contact groups
The feature reference describes importing contacts from CSV or Excel, merging duplicate numbers and organizing contacts with groups or tags. Campaigns use approved message templates, can include media and variables, and can be sent immediately or scheduled.
Reports track delivery, reads, replies, clicks and failures. Users can filter contacts by a metric and prepare a follow-up group. This gives a campaign manager a workflow for moving from a contact list to a targeted send and then reviewing the response, rather than treating all recipients as one undifferentiated audience.
Combine automated replies with a team inbox
The flow builder supports buttons, lists, conditional logic and keyword or template triggers. It can hand a conversation to a live agent in the shared inbox. The inbox provides assignment and routing, including round-robin assignment and role-based access for owners, administrators, managers and agents.
Drip sequences and additional automation actions depend on the plan. Decide which conversations can follow a defined decision tree and which should reach a staff member. The documented automation is rule-based; the evidence does not describe a general-purpose generative AI assistant answering arbitrary questions.
Platform fees and sending constraints
The pricing page lists Starter at $57 paid upfront for three months, Growth at $117 and Business at $207 for the same period. Those correspond to $19, $39 and $69 per month under quarterly billing. Annual and two-year options are also offered. The publisher says these terms require a choice to renew rather than renewing automatically.
Starter includes three team members and three chatbot automations; Growth raises those to five members and fifteen automations. Business lists thirty members and unlimited chatbot automations. Meta message fees are paid separately, with no Waplify markup advertised. Waplify's unlimited-broadcast claim concerns its own platform limits: the publisher also acknowledges WhatsApp's account-tier sending limits. Confirm the account's allowance and message charges for the intended audience before setting campaign volume.