Ella by Novella

Ella by Novella is an AI video workspace for moving from a written idea to a generated clip and an edited export. The Novella homepage describes a write, generate and edit process, with a conversational interface and several video-model choices in one place.

Develop a story and compare directions

Start by describing a story in a prompt. The site shows example outputs labeled Kling, HappyHorse, Seedance, Hailuo and Veo, and advertises switching between models within Ella. These are options presented by the service, rather than evidence that each model will produce the same result or use the same credit amount.

The workspace includes chat, editing, media, stock, music and prompt areas. The publisher says users can prompt, refine and create in conversation, while keeping stories, drafts and prompts organized together. This suits a creator exploring several visual directions for a short clip before settling on one.

Edit the generated material in the browser

Ella advertises trimming, arranging and refining clips without downloading separate editing software. The homepage's export interface shows MP4 and MOV, with sharing options for YouTube and Instagram. The service works as a web app or Chrome extension.

Compare the generated material with the brief before exporting, particularly when a clip needs continuity between shots or must represent a real product. The homepage advertises 4K generation quality, while the paid-plan comparison lists 1080p export. Check those separate stages if final delivery resolution matters.

Budget a credit pool for short generations

The pricing page displays Starter at $168 billed annually, equivalent to $14 per month, with 1,000 generative credits each month and 50 GB of cloud storage. Pro and Max offer larger credit and storage allowances. The displayed text, image and video quantities are alternatives within a credit allocation, rather than separate allowances to add together.

The comparison lists a maximum generation length of 15 seconds on the paid plans. Monthly credits reset each billing cycle and do not roll over; purchased credit packs remain valid for 90 days. Team seats are labeled coming soon. Confirm current collaboration features before relying on Ella as a shared production workspace.