Starnus

Starnus handles an outbound sales workflow that begins with a business website and ends with lead outreach and follow-up reporting. You provide the company's URL and goals, review its proposed ideal customer profile and outbound plan, and approve execution. Its stated workflow combines prospect research with email and LinkedIn activity.

Build the customer profile from your website

The Starnus product page says its analysis reads your website to extract the proposition and construct an ideal customer profile, or ICP. It also describes mapping competitors and surfacing customer pain points. The initial analysis is offered free without an account.

Lead selection uses signals to identify prospects that fit that profile. In the lead workspace, prospects receive an ICP-fit score, contact details and a status that tracks their progress. Review the extracted proposition and fit criteria carefully: they become the basis for deciding whom the tool will contact.

Review the plan before outreach

Starnus personalizes outreach across email and LinkedIn. The page describes a review step for the ICP, channels and messages before sending, plus a week-by-week plan for sourcing leads, launching outreach and monitoring responses. Follow-ups form part of that execution rather than a separate manual list.

The publisher presents both message approval and plan approval in its workflow description. Establish which approval level your campaign uses before starting it, especially when you want to inspect individual messages. Once approved, Starnus carries out the planned steps and reports back, asking for involvement when it needs a decision.

Track replies and the next plan

The dashboard tracks leads found, messages sent, LinkedIn connection acceptance and email opens across campaigns. Reporting also looks at replies and other signals, then uses them to adjust the following week's plan. Those records give you a place to compare the actual response with the audience and proposition you initially approved.

The captured public page provides an analysis entry point and demo booking, but does not state paid plan prices or allowances. Use the free analysis to inspect the proposed audience, then request the terms for ongoing execution. The page's speed and growth figures are publisher claims rather than results you should assume for your own campaign.