Pencil

Pencil is a creative marketing platform for generating advertising assets. Its pricing FAQ describes using brand assets, guidelines, and performance data to create static and video ad ideas. The homepage positions it as a shared environment for several model providers and enterprise marketing workflows.

Supply brand context and create assets

Pencil generates text, image, and video ad assets. The publisher recommends a brand kit containing logos, fonts, colors, and a description of the brand and products. Product and lifestyle images or video references can add context, with clear, well-lit packshots recommended for product visuals.

The FAQ describes pre-made agents and the ability to create your own agents or multi-step workflows. It also lists resizing to common aspect ratios or custom dimensions. Each resized format costs a generation credit, and the publisher warns that some results need manual refinement. Review branding and product details in the finished creative rather than treating generation as the final production step.

Use connected campaign information

After connecting ad accounts, the FAQ says you can inspect ad results dashboards and creative insights. It describes performance predictions that use your supplied assets and testing data. These are predictions and product features, not evidence that a generated ad will improve your results.

The plan cards advertise launching and tracking across several advertising platforms. However, the captured comparison table marks many generation, editing, and integration rows “Coming soon,” even where the plan cards and FAQ describe them as usable. Confirm the specific workflow and channel in your account before relying on that page's feature list.

Understand quotas and enterprise terms

Core is listed at $14 per month on monthly billing with 50 generations. Growth is $55 with 250 generations and unlimited workspaces. Annual-billing cards show $11 and $44 per month respectively. Unused generations do not roll over; Core and Growth customers who reach the allowance must upgrade or wait for the next cycle.

Pro uses custom pricing and describes governance controls, role-based access, and committed consumption across models. Although its card says “Unlimited generations,” the FAQ also discusses Pro quotas and additional charges. Confirm the contracted allowance and overage rates with the publisher. The captured pages provide no independent assurance that the homepage's broad governance claims apply identically to every self-serve plan.