OpenAI and Shopify poise partnership on ChatGPT shopping

OpenAI is developing a native purchase flow within ChatGPT, evidenced by new code strings like "buy_now," price fields, and a "shopify_checkout_url." This suggests a formal partnership with Shopify, enabling users to complete purchases directly within the chat interface. This integration would transform ChatGPT into a comprehensive shopping tool, offering Shopify merchants access to a vast audience without additional integration efforts. The feature, likely positioned within the answer panel alongside other system modules, is expected to roll out soon. This move intensifies competition with Microsoft's Copilot Merchant Program and Perplexity's "Buy with Pro" feature. The collaboration aligns with Shopify's AI-first strategy and OpenAI's vision of ChatGPT as an action-oriented assistant.