AI as part of a film production
Mark Wahlberg is open to using AI in filmmaking when it supports the story, according to Aisha Malik's report from TechCrunch Disrupt. Speaking with Connie Loizos, he described how the technology could help recreate a stadium setting for a planned Pete Rose biopic in which he will play the title role.
That example concerns the world surrounding a performance: building a setting that would otherwise be difficult to reproduce. Wahlberg's comments kept actors and storytelling central to the film. The interview does not establish how much AI the production will ultimately use or demonstrate a finished sequence.
A digital likeness is a separate decision
The conversation also turned to CAA's Vault, which can capture material for an actor's digital likeness. Wahlberg said he had not visited it, but would consider the idea. He discussed a future in which his children or grandchildren could have a role in controlling how his likeness is used.
Those comments express interest. They are not evidence that he has already been scanned, approved a particular digital performance or signed a new licensing agreement. A possible future digital legacy should not be reported as a digital clone that is already in production.
What creators can take from the discussion
Franklin's reading is that the interview raises two distinct production questions. One is whether generated scenery helps tell a particular story. The other is who decides when an identifiable performance or likeness can be reused. Treating both simply as AI effects obscures that difference.
For filmmakers considering a project, a useful first step is to identify which elements are being generated and which decisions still depend on the performer. Wahlberg's remarks are an actor's perspective on those choices, rather than a technical demonstration or a detailed account of contractual arrangements.