OpenAI introduced Businesses in ChatGPT on November 10, giving eligible companies a way to claim a profile and provide information about their offerings. Its announcement also describes a separate Business Agent that people can choose to talk to after discovering a company in ChatGPT.
What can a business do in Business Hub?
OpenAI says an eligible business can claim an organization in a location where ChatGPT is available. Once verified, the company can update key details and provide product feeds with price and availability. Shopify merchants can connect a store from Business Hub or the Shopify admin to simplify verification. Existing OpenAI Enterprise customers and advertisers can work with their representative.
A claimed profile is a way to maintain the information behind the business's presence. OpenAI says people can open that profile when a business appears in a response. The announcement does not promise that claiming a profile will make it appear for any particular question.
Who can offer a Business Agent?
Business Agents are initially available to eligible ecommerce and online service businesses in the United States. Eligible organizations can build, test and launch one after claiming the business. A visitor who chooses to open the agent can ask questions about the company's offerings. OpenAI says the conversation is labeled and separate from the original ChatGPT conversation and its independent answers.
What can companies see about visitors?
Business Hub provides aggregated insights including mentions, website clicks and common discovery topics. OpenAI says those insights require enough interactions to meet thresholds. It does not share individual ChatGPT or Business Agent conversations with companies. A business assessing the feature should check what it can verify in its product feed and which aggregated reports it has enough activity to see.
