Amazon has started adding text messages to Alexa for Shopping, giving invited customers a way to request product recommendations and place orders in a message thread. The Verge reported the rollout on November 6, describing an initial invitation for a small group of customers in the United States.
What customers can send to Alexa
The shopping assistant can take a description of an item or a photo, search Amazon’s listings and text back options. The Verge describes uses such as looking for a similar product from a picture, asking for gift ideas or placing a grocery order. The contact appears as Amazon Alexa on the customer’s phone.
The article also describes tracking prices and preferences over time. A shopper can ask about a deal on a product they are watching or request recommendations that reflect an earlier preference. The examples show how a message thread can become an ongoing place to discuss purchases.
How the ordering example works
Amazon’s screenshots show a conversation that moves from a photo to a suggested item and then an order confirmation. The example includes a request to place the order. Shoppers should look at the details in the recommendation, especially where a product photo could match several pack sizes or versions.
Who gets the feature first
The Verge says the first group receives a text inviting them to try the feature. Amazon expects the rollout to reach more customers in the coming weeks. The texting feature builds on Alexa for Shopping, which the report says launched in May.
For someone invited to try it, a routine repeat purchase provides a concrete test. Check whether the suggested listing, quantity and price match what you intended before placing the order.
