LinkedIn CEO says AI writing assistant is not as popular as expected | TechCrunch

According to LinkedIn CEO Ryan Roslansky, the platform's AI-powered writing assistant hasn't gained as much traction as initially anticipated. Despite the overall embrace of AI on LinkedIn, users are hesitant to utilize the AI tool for refining their posts. Roslansky attributes this to the higher stakes involved in professional networking, where the platform serves as a digital resume.

Users are wary of posting content that appears overly AI-generated, fearing potential backlash and damage to their professional reputations, which could negatively impact their career prospects. Roslansky highlights the significant difference between being criticized on platforms like X or TikTok versus LinkedIn.

The latter carries a greater weight, as it directly impacts one's ability to create economic opportunities. This implies that users are cautious about projecting an image of authenticity and expertise, which could be undermined by heavily AI-generated content. The fear of being perceived as inauthentic or lacking genuine skills is a key factor deterring users from adopting the AI writing assistant.

Despite the lukewarm reception of the writing assistant, LinkedIn has witnessed a surge in AI-related activity on the platform. There has been a six-fold increase in job postings requiring AI skills over the past year. Furthermore, the number of users adding AI skills to their profiles has skyrocketed by twenty times.

This indicates a growing interest in AI within the professional landscape and a desire among users to showcase their AI expertise. Interestingly, Roslansky himself utilizes AI tools, specifically Microsoft's Copilot, to review his communications, particularly when interacting with his boss, Microsoft CEO Satya Nadella.

This suggests that while the general user base may be hesitant, AI is still considered valuable for enhancing professional communication at the highest levels.