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For some in the industry, AI filmmaking is already becoming mainstream

## AI's Quiet Takeover in Hollywood The use of **Artificial Intelligence (AI)** in filmmaking is quietly gaining traction throughout Hollywood, despite the often-taboo nature of publicly di…

For some in the industry, AI filmmaking is already becoming mainstream

Jun 17, 2025

For some in the industry, AI filmmaking is already becoming mainstream

## AI's Quiet Takeover in Hollywood The use of **Artificial Intelligence (AI)** in filmmaking is quietly gaining traction throughout Hollywood, despite the often-taboo nature of publicly di…

## AI's Quiet Takeover in Hollywood The use of **Artificial Intelligence (AI)** in filmmaking is quietly gaining traction throughout Hollywood, despite the often-taboo nature of publicly discussing it. > "It's being used by everybody that doesn't talk about the fact that they're using it," according to Michael Burns, vice chairman of Lionsgate.

This trend suggests that AI is becoming **mainstream** in the film and television industries, even if its adoption isn't always openly acknowledged. The reluctance to discuss AI publicly could stem from potential controversy or pushback. ## The Rise of AI in Content Creation Despite some resistance, AI tools are becoming increasingly integrated into filmmaking.

* More filmmakers are incorporating evolving AI tools into their workflows. * Studios are actively collaborating with AI companies. * The goal is to explore the potential of AI in content creation. The Runway AI Film Festival, with its third annual event kicking off at Lincoln Center in New York City on June 5, highlights this shift.