Fashion retailers partner to offer personalized AI styling tool 'Ella' | TechCrunch

The luxury membership platform Vivrelle, which allows customers to rent high-end goods, announced Thursday the launch of an AI personal styling tool called Ella as part of its partnership with fashion retailers Revolve and FWRD. The launch is an example of how the fashion industry is leveraging AI technology to enhance customer experiences and is one of the first partnerships to see three retailer.