Guess ad in Vogue magazine sparks controversy with its models - ABC News

AI-Generated Models in Vogue Ad Campaign Sparks Controversy

Fashion enthusiasts and critics are buzzing about a recent Guess advertising campaign featured in the August 2025 issue of American Vogue. The campaign has ignited a debate due to its use of AI-generated models.
The ads, which have been widely discussed on social media platforms like TikTok, have drawn significant criticism.

"The fact that they are using fake women in their magazines -- speechless," said lifestyle creator Payton Wickizer in a TikTok video.
The controversy stems from the use of AI-generated models, with many questioning the ethics and implications of replacing human models with artificial ones.
Key points of contention include:

• Concerns about the representation of real people in fashion.
• Questions regarding the authenticity of the images.
• Debate on the impact on the modeling industry.