Wholetally for AI crawler and referral analytics

Wholetally is website analytics software that separates automated crawler requests from visits by people. It reports visits referred by assistants such as ChatGPT, Perplexity and Claude, and can use AI to explain changes in aggregate metrics.

What the AI report counts

The Wholetally product page describes separate counts for crawler requests and visitors referred by assistants. Crawlers appear in their own per-page report and stay out of the visitor count. A request from a crawler and a visit referred by an assistant represent different activity. Seeing one in the report does not establish that the other occurred.

Wholetally also offers a feature called Explain on its charts. The publisher says it uses aggregate counts to describe what moved and what to inspect first. Explain uses aggregate counts rather than individual visitor data. A site owner can use the description to decide which page or source to check, then return to the report for the actual counts.

How to install the measurement

The quickstart describes using a script and an edge setup for requests that the script cannot count. The edge path can record HTML requests when a browser blocks the script or does not run JavaScript. The docs say the service matches and counts script and edge hits once. How much of the traffic the edge path covers depends on where the site installs it.

Pricing and fit

Wholetally prices plans by monthly pageviews and says eligible plans include a 30-day trial. The paid Starter rate shown for 100,000 monthly pageviews is €14 per month before VAT. The pricing page says the Agency plan starts at checkout. For a site evaluating the reports, a useful first step is to check a known referral and compare it with the separate crawler activity for the same page.