AI Glossary

Watermarking

Also called AI watermarking

What does “Watermarking” mean?

Watermarking: Embedding a hidden, machine-detectable signal in AI-generated text, images, audio or video so it can later be identified as synthetic. Good watermarks are invisible to people and survive common edits like cropping or compression, though determined users can often weaken or remove them. Google DeepMind's SynthID is one well-known system.

Watermarking visual guide: Embedding a hidden, machine-detectable signal in AI-generated text, images, audio or video so it can later be identified as synthetic. Good watermarks are invisible to people and survive common edits like cropping or compression, though determined users can often weaken or remove them. Google DeepMind's SynthID is one well-known system.
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What is an example of “Watermarking”?

A news site could scan an incoming photo for a watermark to check whether a particular AI image generator created it.

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See also

Content provenance (C2PA)TermDeepfakeTermResponsible AITermAI regulationTerm

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