AI Glossary

Deepfake

Also called synthetic media

What does “Deepfake” mean?

Deepfake: Realistic AI-generated or AI-altered image, video or audio that makes a person appear to say or do something they never did. Deepfakes can be used for satire and film effects, but also for fraud, harassment, non-consensual imagery and political disinformation. Detection tools exist but are not fully reliable.

Deepfake visual guide: Realistic AI-generated or AI-altered image, video or audio that makes a person appear to say or do something they never did. Deepfakes can be used for satire and film effects, but also for fraud, harassment, non-consensual imagery and political disinformation. Detection tools exist but are not fully reliable.
Visual guide Open full size (new tab)

What is an example of “Deepfake”?

Scammers have used cloned voices of relatives or executives in phone calls to pressure victims into sending money.