AI Glossary
Deepfake
Also called synthetic media
What does “Deepfake” mean?
Deepfake: Realistic AI-generated or AI-altered image, video or audio that makes a person appear to say or do something they never did. Deepfakes can be used for satire and film effects, but also for fraud, harassment, non-consensual imagery and political disinformation. Detection tools exist but are not fully reliable.

What is an example of “Deepfake”?
Scammers have used cloned voices of relatives or executives in phone calls to pressure victims into sending money.