Meta Launches Meta One Subscription Hub for AI and Professional Tiers

Meta is expanding its subscription strategy with the global rollout of consumer-focused plans for Instagram, Facebook, and WhatsApp. The company is also introducing a new umbrella brand, Meta One, which will serve as the central hub for its growing suite of subscription offerings, including upcoming tests for AI, creator, and business-focused services.

Consumer Subscription Plans

The new "Plus" plans are designed to offer power users and creators additional features for social expression and personalization. Instagram Plus and Facebook Plus are priced at $3.99 per month, while WhatsApp Plus is available for $2.99 per month. These subscriptions do not replace the existing Meta Verified service, which remains focused on account verification, impersonation protection, and extra support.
Instagram Plus subscribers gain access to tools such as the ability to see aggregate rewatch counts for Stories, create unlimited audience lists, and spotlight a story for additional views. Other features include extended story duration, the ability to preview stories without appearing as a viewer, and custom profile aesthetics like unique fonts and app icons. WhatsApp Plus focuses on personalization, offering features such as custom ringtones, app themes, premium stickers, and additional pinned chats.

Meta One and AI Offerings

Meta is launching the "Meta One" brand to house its diverse subscription tiers. As part of this expansion, the company will begin testing AI-focused plans for Meta AI users. These include the Meta One Plus plan at $7.99 per month and the Meta One Premium plan at $19.99 per month. The Premium tier provides increased capacity for higher compute queries, enabling deeper reasoning for complex tasks and expanded video and image-generation capabilities. While Meta AI will remain free for casual users, these tests will begin next month in Singapore, Guatemala, and Bolivia.

Professional Plans for Creators and Businesses

Meta is also introducing two professional subscription tiers under the Meta One brand to help creators and businesses grow their audience and manage their online presence. The Meta One Essential plan, priced at $14.99 per month, includes the Verified badge, impersonation protection, and an enhanced linksheet for directing traffic to external websites.
The Meta One Advanced plan, priced at $49.99 per month, builds on the Essential benefits by offering increased visibility in Facebook and Instagram search results, featured placement in the Facebook feed, and a bold "Follow" button on Reels. This tier also provides advanced analytics, optimized scheduling tools, and the ability to share account access with moderators without sharing passwords. These professional plans will begin testing in markets including Saudi Arabia, Morocco, Thailand, and Bangladesh.