Brew.new
Brew is an AI-native email service provider for teams and AI agents. According to the vendor, it combines brand setup, email generation, editing, segmentation, automation, delivery, and analytics in one workspace. Teams can define a brand in Markdown and use natural-language prompts to create on-brand emails, then send through Brew or push campaigns to an existing email platform. Visit Brew.
What it does
Brew says it learns a brand’s colors, typography, voice, and reference emails before generating content. It also applies footer, legal, and unsubscribe elements to every send. Emails can be drafted from a prompt, edited directly on a visual canvas, or modified by selecting a block and describing the change in plain English.
The platform supports campaign, automation, and transactional emails. Its automation canvas is designed for lifecycle flows such as welcome, abandoned-cart, re-engagement, and post-purchase sequences. Event triggers can use signups, payments, and product events. The vendor says users can preview each step and track opens, clicks, and revenue per send.
Brew also offers a template gallery on an infinite, pannable canvas. Templates can be remixed with a prompt, and Figma frames can reportedly be converted into responsive email JSX. The company states that generated HTML is designed to render consistently across Apple Mail, Outlook, Gmail, and dark mode.
Who it helps
Brew is aimed at modern marketing, growth, and lifecycle teams that need to produce and operate branded email without moving between separate strategy, design, copy, and ESP tools. It may also suit teams managing several brands or client workspaces: the plans include multiple brand workspaces and unlimited sending domains.
Its plain-English audience builder lets users describe a segment—for example, people who opened an email in the last 30 days—and converts that description into a live filter. The product is also positioned for developers and agent-based workflows. Its REST API can trigger sends and stream open, click, and reply events.
Workflow and integrations
A typical workflow is to configure a brand, prompt Brew for a campaign or automation, refine the resulting email on the canvas, preview the sequence, and schedule or send it. The vendor lists more than 23 one-click connections, including Klaviyo, HubSpot, Mailchimp, Brevo, Braze, Iterable, Mailjet, Stripe, Shopify, Clerk, and Figma. Emails can be sent through Brew with verified domains or pushed to Klaviyo, HubSpot, and Mailchimp.
Brew also provides MCP access at https://brew.new/api/mcp. According to the vendor, connected clients such as ChatGPT, Claude, Grok, Cursor, and other MCP-compatible tools can generate, send, schedule, automate, segment, and analyze email using the same brand and account data as the app.
Strengths, limits, and pricing
Brew’s main strength is its attempt to connect on-brand generation with production email operations rather than stopping at visual mockups. Its limits are less clear from the supplied material: the vendor does not document detailed deliverability benchmarks, supported event schemas, or the exact behavior of every integration, so those details should be verified before adoption.
Plans are volume-based. The Free plan costs $0 per month and includes 500 AI credits, 1,000 email sends, three brand workspaces, and a Brew watermark. Growth costs $99 per month for 10,000 AI credits, 50,000 sends, and 10 workspaces. Pro costs $249 per month for 25,000 AI credits, 200,000 sends, and 50 workspaces. Enterprise pricing is custom. See pricing.